---
title: Pharma Ads Go Digital
description: Pharma Ads Go Digital
---

[News ](https://www.yourway.com/news)

# [Pharma Ads Go Digital](https://www.yourway.com/news/pharma-ads-go-digital)

 Written by [Yourway](https://www.yourway.com/news/author/yourway) | November 22, 2019

According to marketing intelligence firm WARC, global advertising spending in healthcare and pharma will [increase](https://www.fiercepharma.com/marketing/annual-ad-spending-study-predicts-booming-digital-flat-tv-2020-for-pharma-and-healthcare?mkt_tok=eyJpIjoiTjJFNE9XRTJOelk0T0dSaCIsInQiOiJJSTNnYWhEN3ByNEVadkV5UTNPMUNNSnhFeTl3UldVQ3RJOElROGxOWW5ZbTNqXC9tbEFQVTVxYVY2THVJbzNGblFQUGVJWmlXWkVvZUxPMm50VEI0eHNhRzZ0b1JZTUZidXdPMXQrNnRPWklSMExJVDBLcWRhODhsT1ZqaTFyYmYifQ%3D%3D&mrkid=14621160) by 3.7% in 2020 over 2019, growing to $35.7 billion. The bulk of the spending (55%) will remain on television ads, but that spending will increase by only 0.8%. Spending on digital ads, on the other hand, will rise by over 14%. This demonstrates that the industry is moving to new mediums to reach patients. At Yourway, we encourage this reach and are committed to patient access, whether that’s through a private jet we charter for sample delivery, or a digital advertisement.

[View full post](https://www.yourway.com/news/pharma-ads-go-digital)

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