According to marketing intelligence firm WARC, global advertising spending in healthcare and pharma will increase by 3.7% in 2020 over 2019, growing to $35.7 billion. The bulk of the spending (55%) will remain on television ads, but that spending will increase by only 0.8%. Spending on digital ads, on the other hand, will rise by over 14%. This demonstrates that the industry is moving to new mediums to reach patients. At Yourway, we encourage this reach and are committed to patient access, whether that’s through a private jet we charter for sample delivery, or a digital advertisement.
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